What is content marketing?


Content marketing is all about creating content (articles, posts, videos, podcasts, etc.) that your target audience wants to consume. It's not just a series of ads or sales pitches. Instead, it's a way to help people get the information they need (like an educational article) or even just something entertaining (like a blog post) while making sure that you're also getting your message out there.
While content marketing can be used in many different ways, it's most important function is to serve as a lead generator for potential customers.

Types of a content for your business

Blog Post/Articles

Blog Posts are a type of content marketing tool that allows marketers to create unique pieces of content that helps engage with customers and attract potential customers to the client's company. Blog posts can take the form of a blog post, video, or infographic. 


Images are the visual component of content. Images get your message in front of your potential customer. In the marketing world, pictures are without a doubt a vital component of any campaign.

White Papers/Lead magnets

White papers are informational materials that educate a potential buyer about the benefits of a product or service. A white paper can be customized for specific industries and is often used to make complex subjects understandable.


Infographics are a graphic representation of information that are designed to be easy to read and understand. They're a fantastic way for marketers to convey complex messages because they break down information and make it more accessible.


Video is a powerful way to tell your business's story and make your customer feel closer to you. Videos are arguably the most popular form of content on social media, with Instagram videos being watched over 2x more than Facebook and 1/5th as many YouTube videos watched as YouTube.


Quiz is a marketing technique. It is a type of question and answer game where the questions are designed to provoke thought or insight, and information is delivered in a non-linear manner. Quiz marketing is a strategic and simple way to increase customer engagement and build brand loyalty. 

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On this page, you will find answers to the most popular questions of our customers. Didn’t find what you need? Just send us a request.

  • What are the benefits of content marketing my startup?

    Content marketing provides the perfect expression of your mission, vision, and brand goals. Its a natural extension to your online presence. Quality content allows you to deliver the message you have for your audience in thoughtful and engaging ways.

  • Why do I need a content marketing for В2В?

    Content marketing is one of the best ways to grow your brand, reach your target audience and get more leads. It can take time, effort and resources to develop good content marketing strategies and put them into action. Hiring a content writer or buying writing services for B2B is an easy way to generate fresh new content for social media, blog posts and more. B2B marketers are not afraid to pay €1.000 fee for content just because they know the ROI will be up to €41.000.

  • What is a good content marketing for ecommerce in general?

    The key to a good content marketing for ecommerce is getting in front of your potential customers by creating descriptions that sell and help people find the exact product they are looking for. This is also done with images, videos, and other types of media.

  • How to prepare a content marketing for online business?

    Prepare a content marketing for your business. There are so many ways to do this but the best way is to start by setting a goal for it. A successful content marketing should have an explicit goal and be considered as a part of your broader online business strategy, and not just an independent project. Once you have set a goal, consider what knowledge you may need to prepare a better content plan that can help your online business grow and learn from others who have done it before you.

  • Does content marketing work?

    Yes, content marketing is a great way to promote your business. Content marketing can help you reach potential customers, increase traffic and bring in new leads.The most common misconception about content marketing is that you have to be a Fortune 500 company to be successful. As it turns out, 90% of the Fortune 500 currently use content marketing in some form or another. The truth is the size of your business doesn't matter, what matters is how much time and effort you put into your content strategy. If you're serious about establishing a healthy content marketing strategy, there's no reason why it can't work for your business

  • How can content marketing help address our target audiences throughout the customer purchase journey?

    Content marketing can provide potential customers with (1) information about your company, (2) your products and services, (3) expert advice, and/or (4) ideas for what to do next. Content marketing can help address your target audience at every stage of the customer purchase journey through strategic content. The best performing pieces of content will be those that align with their personal interests, painpoints and goals.