What is marketing analytics?


Marketing analytics is the use of data and analytics to optimize marketing spending and improve customer engagement. It can help identify how customers interact with your company’s website, product offerings, and communications; what marketing channels are working best for you; and which customers are most valuable to your business. Knowing all this information can help you make better decisions about where to allocate your marketing resources and how to improve customer satisfaction.Marketing analytics tools can help you track website traffic, conversion rates, leads generated from website visits, and other key performance indicators. This data can be used to track customer behavior and preferences over time, which can help you develop more targeted campaigns and products.

Types of analytics we provide

Competitive landscape analytics

It is a visual analytics software that helps you to better understand your competitive landscape. Our analytics provide you with key insights on competitors, industry trends, and competitive tactics.

Customer behavior analytics

This type of analytic is there to find out why customers come and go. It's typical in growth companies to use these analytics during the beginning stages of a campaign to find out why customers have been dropping off during the process.

Performance analytics

Those analytics are a key component of the start-up and corporate strategy. These tools are primarily critical for understanding where a company should focus its resources in order to achieve its maximum growth potential, and then maximizing those opportunities.

Predictive analytics

Predictive analytics is the next step in competitive landscape analytics. It is when a company starts to look at past and present performance across domains, stakeholders, geographies and more to create predictions of their future performance.

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On this page, you will find answers to the most popular questions of our customers. Didn’t find what you need? Just send us a request.

  • What are the benefits of marketing analytics for startup?

    Marketing analytics make it easier for startups to determine how many people visit their website, where they come from, what they do on the site and more. Marketing analytics also make it easy to target the right audience based on the information you collect and can help grand plans become a reality.

  • Why do I need a marketing analytics for my ecommerce?

    Analytics is a tool that makes an ecommerce business more efficient. With analytics, any step of the marketing process is tracked and measureable as it happens. By using analytics for your ecommerce business, you will be able to analyze and improve your marketing strategy.

  • What is a good marketing analytics for B2B in general?

    Marketing analytics are a lot of different things that help prevent and overcome marketing problems. Marketing analytics can provide insights that make marketers more aware of the customer's journey and how to make it better. There are a few more tools some B2B companies may use, such as customer relationship management software, employee scorecards, risk management software and competitive intelligence services.

  • How to prepare a marketing analytics for online business?

    Before you start gathering data, it's essential that you have a clear idea of how to use the analytics. You will want to know what are the parts of your company that you want to monitor. This can often be determined by profiling where your target audience is coming from and what they are looking for in your website and products.

  • What is a marketing analytics tool?

    Marketing analytics tools give you deep insights into the conversations your business is having with their customers. Analytics tools will help you understand what's happening in communities and connect your marketing to actions that fuel conversions, leads, and sales.

  • How can marketing analytics help address our target audiences throughout the customer purchase journey?

    Analytics come in many forms. One is by analyzing usability of user experience throughout different stages of the customer purchase journey. This helps retailers understand what works best and what doesn't for the audience.