What is social media marketing?


Social media marketing is a term used to describe how marketers use social networks and online platforms like Facebook, Twitter, Instagram, YouTube, TikTok etc. The social network only becomes more important as these platforms take over the world. As websites and blogs get more cluttered and difficult to find relevant information, people resort back to social media.
Have you heard about how social media has helped create so many brands? But what do you know about it, from its definition to how it is done?
Social media marketing is the discipline of using online and mobile networking to help businesses generate customer interest and drive sales through content creation, measurement, and optimization. Businesses need to recognize that connecting with customers originally is its own reward.

The most effective types of social media advertising



Facebook is the largest social media platform that many of us currently use. Despite its size, the technology surrounding Facebook advertising has largely remained unchanged. Facebook advertising provides certain advantages to entrepreneurs.


Instagram is not going to stop being one of the 10 most important social media marketing platforms so it's still a great tool for creating awareness about a business or product. It's also easy to use which makes it ideal for beginners to get their feet wet in social advertising.


YouTube is one of the top social media platforms that many companies rely on because it has a substantial following: according to YouTube, over 1 billion people are watching videos on the platform every day.


LinkedIn is one of the top five most visited social network sites worldwide. If you're already an established company with a large following, LinkedIn can be a terrific way to connect with new customers, bring in additional leads, and ensure that your brand remains everywhere your potential customers are looking. 



Twitter is increasingly becoming a tool for business. Twitter owners believe 18% of users are in their list because they use Twitter for Business. The platform has a variety of features that work specifically for businesses across industries, such as managing customer support inquiries, publishing company content and retargeting. 



TikTok is a Chinese online video service that allows users to make and post short clips. This app has been rapidly becoming incredibly popular, with over 100 million downloads in only 4 years! TikTok is surprisingly easy to use and versatile. It's also an asset for brands which indicates that a lot of people are using it over networks like Instagram or YouTube.

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On this page, you will find answers to the most popular questions of our customers. Didn’t find what you need? Just send us a request.

  • What are the benefits of social media marketing for B2B?

    Social media marketing is a cost-effective and easy way to reach your customers and market. It is also being utilized by more and more companies today to key in on hot marketing initiatives such as customer service, marketing promotions, brand awareness, lead generation and direct sales. Additionally, social media marketing helps you engage with your target audience with absolutely no qualification or cost of entry.

  • Why do I need an social media marketing for my online business?

    If you want to grow as a business and reach more customers quickly, your social media marketing strategy is where you'll get the most growth. Social media marketing is not just a part of your marketing strategy, it will also be one of your largest traffic sources. Goals for getting found on social media should be in line with having an engaged community and lead generation.

  • What is a good social media marketing for startup in general?

    Social media marketing has evolved over the years. There are things that still work and others that do not. Startup social media marketing is more of less the same type of thing as before, but just with a few more changes to go with the times. To answer your question more specifically, there are many platforms like Facebook and Twitter that offer advertising options to help startups generate revenue through their social media pages. These platforms also provide analytics features to show how effective different types of advertising are on specific campaigns. Social media isn't all about quantity anymore. It's essentially a two-sided relationship between the company and their customers or audience.

  • How to prepare a social media marketing for ecommerce?

    There are a few ways you can prepare your eCommerce social media marketing. Envision the type of buyer that you want to speak to and then plan the content accordingly. One way is to look at what they like on social media and then create almost the same type of content. Another option is to look at other successful campaigns and try to incorporate their techniques into your growing strategy.

  • What is a social media marketing tool?

    Social media marketing tools are web applications or online services that help companies grow their social media presence, increase engagement and ultimately gain new customers. It is a term used to refer to the tools such as Klout, Hootsuite, Buffer and others that enable marketers to monitor, measure and manage the success of their social media campaigns.They can help with all aspects of your brand's online engagement, from managing your entire marketing strategy to improving your follower and following numbers.

  • How can social media marketing help address our target audiences throughout the customer purchase journey?

    Social media marketing can help marketers talk to and not only target the end customer, but also help companies create a more consistent brand image. Social media marketing is an easy way to position brand messages throughout all touchpoints and show companies are consistent with how they respond across all channels.