What is email marketing?


Email marketing refers to the use of email as a tool for generating business. It is done by sending messages and newsletters to customers, potential customers, and other people with an interest in your business. It is one of the most popular forms of digital marketing today because it is easy to do and has many benefits. Also it is low-cost and requires minimal time on the part of the marketer. Companies that do email marketing have goals, such as increasing brand awareness or acquiring new customers.

How does email marketing work

Build relationships

Email marketing is the perfect way to connect with your customers. It can be used for almost anything, from promoting sales and discounts to sending newsletters or other promotional materials.

Boost brand awareness

It's easy for your customers or clients to subscribe to your emails and stay up-to-date on the latest developments from your company, so that they can always be one of your loyal followers.

Promote your content

Emails are one of the most effective forms of digital marketing because it delivers content directly to your customer's inbox, which in turn creates greater brand awareness and trust.

Generate leads

Sending emails to potential customers allows businesses to contact their target audience while they're engaged instead of waiting for them to come find you on the web or in a store.

Market your products

Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing.

Get more recurring traffic

Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing.

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Our process


Setting up a profile at an email marketing tool

Setting up a profile at an email marketing tool is the first step in email marketing. With an account, you'll be able to send newsletters and promote your products and services to those who are interested in what you have to offer. You'll also be able to view reports on how many people open your emails, click links, and unsubscribe from your messages so you can adjust as needed.


Creating an email marketing strategy

Establishing your email marketing strategy on your chosen email marketing software is a crucial second step in any successful campaign, so to make it easier for you if we create a plan in our agency.


Building and growing your email list

In our agency we will walk you through the process of building and growing your email list. The most important thing is to create a relationship with your audience so that they are more likely to join your list and make a purchase from you. This can be done by providing quality content on a regular basis, having a clear outline of what people are signing up for, and sending relevant emails on either the day after sign-up or one week later.


Developing automation tasks

Creating a newsletter or mailing list can be a pretty daunting task in itself, but we here to help you to make it much easier. What’s more remarkable about these services is that they offer automation tasks to help you follow up with your subscribers, which helps you gain their trust and get them engaged with your brand.  


Monitoring and improving campaign performance through A/B testing

Email marketing is one of the most effective forms of marketing for building relationships and selling products online. In our email marketing strategy, we always use A/B testing by splitting your list into two and measuring which type of message gets more opened, clicked, and responded to.


On this page, you will find answers to the most popular questions of our customers. Didn’t find what you need? Just send us a request.

  • What are the benefits of email marketing for ecommerce?

    Email marketing is the process of using email messaging to enrich your relationship with past and future customers. Email marketing can be a great form of communication if you have the right tools at your disposal. Use our proven online email marketing automation system to save money, find new customers, get feedback from customers and grow your business.

  • Why do I need an email marketing for my startup?

    You need email marketing because it is the most direct and cost-effective way to reach potential customers. You can use our templates, send campaigns, and track email conversions right in your own account.

  • What is a good email marketing for B2B in general?

    Email marketing is a great way to grow your customer base and make more sales in B2B, but it is only as good as your content. Remember that people have very short attention spans nowadays so you have to make sure every email has something interesting and valuable every time. The content should not just be about the sale but also have educational value too.

  • How to prepare a email marketing for online business?

    Start by doing a handful of hours research. Find out your target audience, identify their biggest pain points and how you can help them. You need to know three things: your product, your audience's pain points and how you can help them. Once that's done, start writing down every step of your email marketing campaign in order to avoid any guesswork or missteps.

  • What is an email marketing tool?

    An email marketing tool is a platform that enables you to automate your marketing campaigns, from sending newsletters and promotions, to managing customers and sales.

  • How can email marketing help address our target audiences throughout the customer purchase journey?

    Email marketing can help address your target audiences in three distinct stages - pre-purchase, purchase, post-purchase. To create pre-purchase campaigns, you'll need to collect data about customers. This information will include their habits and preferences as well as the channels they use for services or products you offer. For purchase process campaign targeting, you'll work with segmentation options to deliver messages that are relevant and timely. Post purchase campaigns are probably will be your favorite because people feel like they're getting something for nothing! The right message here is crucial: how to keep your brand top of mind without being annoying.