What is a marketing strategy?


Marketing, at its most basic level, is all about bringing products to market. Marketing professionals usually conduct surveys of new consumers, analyze demographic data from a variety of sources, and conduct interviews with those who currently buy the product or who would like it if the price were lower. They use this information as a way of identifying future trends and targets for their marketing campaigns.
A marketing strategy is a set of account-specific activities, often in the forms of campaigns, that are planned to drive desired business objectives. These activities can include: advertising and public relations, demographic targeting, PR, SEO and web marketing.
A marketing strategy is the overall plan for your business’ marketing, advertising, and public relations efforts.

Why you need the marketing strategy?

Set clear objectives and goals

Marketing is a complex business. A digital marketing strategy will be the foundation to get noticed and have an impact on your industry. It needs to have clear objectives and goals, including identifying your target markets, doing research to assure that you complete your goals in the best possible way.

Use tools against competitors

In a competitive market, like startups and small entrepreneurs, knowing your competitors is one of the most crucial things you need to do. You need rapid intelligence if you want to dominate your adversaries. Explore marketing tools that you should be using in order to maximise your brand’s exposure, effectiveness of engagement and how to stand out from your competitors today.

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Target your key audience 

The key to success is knowing and targeting your key audience. What are the demographics of your market? The likes, dislikes, and lifestyles of your target buyers or consumers? What's their online behavior like-what websites do they visit, and when do they buy things?

Save your advertising budget

Advertising and marketing are two of the most costly expenses for a company, and their budgets aren't getting any bigger. When you set up marketing strategy it can help you get your product out in front of more customers while saving money.

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Analysis area and competitors

Analyzing your competitors can be a difficult task and there are a lot of factors to consider. What's the best way to study your competitors? Who should you look at first? How do you analyze social media followers and reviews? At Pushing Agency we will give you answers to these questions and more, helping you find out all there is to know about analyzing your competitors.


Creating marketing funnels

Marketing funnels can be a great way to build your business. They get more and more people on your list and offer them different products, depending on their needs. The first thing to understand about marketing funnels is that they are not a one-time deal. They need tweaks, tests and revisions in order to work properly. Customers are going to change their minds over the course of time which means that we're in Pushing Agency able to adjust our plan on the fly. Our marketing funnels include working on qualified prospects, when is the right time to send them emails and push notifications, how to track our funnel efficiency and more!


Choosing online sources

It is a difficult process to find the best sources for your advertising. You need to consider whether the digital channel is relevant and credible. You also need to know if you can trust the source or website. In Pushing Agency we we make sure that we choose a good source, by checking the factors like advertising price, relevant audience, involving into source content, and more.


Counting a budget for campaigns 

Spending money on advertising can be a difficult decision. However, In Pushing Agency we are using many tools which make the process easier, such as understanding the conversion rate of different marketing channels and comparing various interest groups. We usually look for a way to ensure the client's campaign has the best chance of success with accurate budget tracking. 



Marketing coordination is a tricky task. It requires planning, analysis, and an understanding of how marketing fits into your broader business strategy. The best way to ensure that everyone is on the same page and doing their part to bring your marketing strategy to fruition is by coordinating with them. In Pushing Agency we always explore a number of our clients questions need to consider in order to get the most out of our marketing decisions.


On this page, you will find answers to the most popular questions of our customers. Didn’t find what you need? Just send us a request.

  • How does a marketing strategy help startups?

    A marketing strategy will help your startup grow by being able to track the effectiveness of your campaigns and maintaining a competitive edge. A marketing strategy helps entrepreneurs succeed by setting goals and defining what you want to achieve. Once those goals are set, you can work on achieving them with a well-thought-out plan.

  • What should be the marketing strategy for B2B?

    B2B marketing should be split between outbound and inbound. Use inbound marketing to attract customers while making the most of the other digital channels to engage with them.
    It all depends on the vertical and industry that you serve. Ask people what they want, but be sincere in your marketing approach. What do you offer to your customers? Why should they buy from you instead of your competition?

  • What is the difference between the marketing strategy for ecommerce sites?

    A marketing strategy for ecommerce websites has to be a little different because ecommerce sites rely on many kinds of shoppers and conversion rates. The marketing strategy for ecommerce sites should be designed to drive traffic to the site and entice customers to buy a product or service. Understanding the sales cycle can help inform what you should do before, during, and after the purchase. Marketing effectiveness for commerce sites is measured in terms of return on investment, or ROI. 

  • Why does an online business need a marketing strategy?

    Having a marketing strategy for an online business is essential for success. The first step to putting a strategy in place should be to define your goals, audience and what kind of content you want to provide. These preferences will help determine the type of marketing campaign needed, which can then be customized.

  • Does marketing strategy work?

    Marketing strategy works when you do it right. Done right, marketing will drive the business by empowering it to scale with speed and efficiency.
    Marketing strategy works by connecting marketing with analytics, to help you make smarter decisions. Marketing strategy is a predictive strategy because it helps you forecast what will happen when you take the specific action. There is always a high success rate with marketing strategy.

  • How much is it going to cost?

    It depends on the needs of your company. We are flexible and able to provide any type of marketing strategy, from a DIY social media plan to a full-service package involving PPC or Facebook advertising for lead generation, Search Engine Optimization services, and more